Weblogs Stats in Indian Context – I munch the findings!

Author: Business Beyond Reality

In a recent survey to determine blogging trends in India, MSN polled 1000 visitors on its portal and came up with some statistics. Here I am, munching, biting, swallowing some and vomiting the other findings!

 

• In India, the most popular blogs are authored by Business Leaders. A good news for marketing divisions of organizations! Social Media is going to go places!

• Blogging in India continues to be dominated by men. Men constitute 75% of the blogosphere. A possible reason for fewer female bloggers is that in India, a majority of females still avoid expressing themselves through public channels. Features like password protection of the post may motivate females to beat their counterparts. Long way to go girls!

• Blogs are as much a source of reliable information as Media Outlets and TV Channels are. I agree completely. While buying anything expensive, I trust the reviews on blogs.

• 14% of internet users actively blog. That’s still a small share.

• 39% are aware of weblogs. The awareness amongst people is quite low. The companies offering blogging accounts should market it better. Long way to go!

• 85% of the bloggers are less than 35 years of age. Well that’s a little wierd. As the first point mentions that the majority prefers the blogs authored by business leaders, are most of the business leaders below 35 years of age??? Strange isn’t it???

• 49% read blogs for the reason that they find them interesting. I don’t have much to comment on this point.

• 58% blog to express themselves while 40% blog to entertain others. Okay… Interesting…

• 50% blogs recieve around 40 visitors a month. Well… That’s not too high a number. If 58% of the bloggers blog to express themselves, don’t they have a social circle who’ll be interested to know what’s happening in their friend’s life??? I mean much more people would read the status updates on facebook profile. Probably there’s some flaw in the model of blogs which people use to share their expressions. I still need to figure out what!!!

• 90% of all bloggers spend up to 5 hours a week on blogosphere. I think that’s a decent figure!

The conclusion is that Social Media has a long way to go in India…