Brandgain (An SMPO not a BPO) – A tryst with Marketing !

Author: Sheena Anand

 

Journey Of a Thousand Miles… Began with Brandgain, an SMPO not a BPO…

 

At times I wonder, how significant our first step towards a long, never ending career growth journey is!! Graduating from an engineering college and landing into marketing arena before an MBA degree was a not so thought of plan. But the offer just came and I accepted it trusting my technical as well as marketing skills, taking into account the fact that I would not be aware of most of the jargons or marketing concepts but knowing that the product I was supposed to market was Microsoft ERP, ax and navision made me all the more enthusiastic, after all technology was involved, its at my core.

 

Brandgain, Asia’s first Sales and Marketing Process Outsourcing company, based out of Singapore, provided a stupendous platform to expand my vision and enhance my marketing skills. It gave me exposure to interact with the Key Decision Makers, BDMs and TDMs, majorly CIOs, at times CFOs if required, discuss with them their organizations’ technology deployment, analyze the gaps between their technology and our product/service and finally emphasizing on the importance of filling those gaps. With experience in those conversations with the top most people, I realized that building credibility at the start of conversation was one of the very sought after aspect. During this conversation, we tried to figure out if the client was a prospect and called it a Market Qualifying Prospect.

 

Brandgain, apart from other major marketing and event management projects, had the privilege to work with Microsoft directly as their Marketing Consultants and indirectly with Microsoft Channel Partners specializing in sundry verticals like Price Waterhouse Coopers specializing in selling and implementing ERP systems in Professional Services Sector, Tectura in Textiles and Process Industries and the list of partners was growing each day. After generating leads for these partners, we escalated them to the sales team of the respective partner. The work of Brandgain doesn’t stop here and this is where the difference between Brandgain and a BPO is evident. Once the sales team closes the deal, they revert with results, and Brandgain is accountable for the same. And that calls for returning customers. Working with Brandgain was a marvelous learning experience….