Advantages of Internet Marketing over Conventional Media

Author: Business Beyond Reality

 

I would here like to highlight some of the benefits of Internet Marketing over Marketing through Conventional Media.

1. Online Marketing is more customizable to suit the interests of the targeted users. Example: When creating an email address, one is asked to select newsletters of interest. Or the customized advertisements in Gmail, which are related by semantics or a defined ontology with the content of the email. Online marketing if done with meticulous planning is likely to attract more attention from the targeted users . Permission Marketing has even more impact.

2. Online Marketing targets all those people who spend significant time on the internet. The internet has become a part of our life in different dimensions. Emails and Search Engines for professionals, Social Networking Websites for College goers, Matrimonial Websites for the older people, Internet today has a huge penetration.

3. Marketing through a website based on the Web 2.0 technology (And the Web 3.0 which according to Gartner would have a presence amongst 80% of the internet users worldwide by 2011), web is not anymore a means to broadcast information but also a platform for the content providers and the readers to interact.

4. Online Marketing has a global penetration. It is not restricted to a local zone or a country. An advertisement on Radio Mirchi or Times of India Newspaper (Hardcopy) would not be able to reach the audience in the US. This is a downside because through conventional media, we lose audience like the Non Residents who have a high probability to be interested in the products/services being offered in their home country. Banks in India have now the facility for NRIs to send money through moneyorders to their people in India, the request of which is taken from e-banking. This is supporting example showing the involvement of Non Residents with their home country.

5. RSS proves to be a good technique to pass information to the target audience.

6. Listing costs are extremely cheap and it is a great way to reach thousands of people in a short amount of time.