PagalGuy.Com Marketing Strategy – Missing Links

Author: Business Beyond Reality

 

If I had a free hand in the Marketing Department of PagalGuy.Com, following would be my unique contribution to the way Pagalguy.com markets itself:

1.      Ability to import the calendar available in Pagalguy.com in Google/Yahoo/MSN Calendar. This kind of personalization should have a good penetration. Along with the calendar entries, there would be a line advertisement of Pagalguy.com.

 2.      SMS Alerts of important notices and dates and regular reminders (80 Characters) followed by a single line advertisement (80 Characters).

 3.      A downloadable J2ME application for the JAVA/Symbian Mobile Handsets. The user should be able to read content of Pagalguy.com through a GPRS enabled mobile handset through that application. The application can also contain features like-a new word a day, a quant question a day etc. Every time a user opens the application, a relevant advertisement would be presented to the user.  

 4.      Seminars for MBA Aspirants. Free for last year high performers in CAT and a marginal entrée fee for the others. Having a free seminar would attract the high performers, and if advertised well, the presence of high performers would attract the weak students and newbies to spend money and add up to Pagalguy’s revenue.

 5.      Invited Video Seminar of last year’s MBA top performers, web-casted on Pagalguy.com website.

 6.      Representatives outside banks like Axis Bank or UTI Bank during the period they sell the coveted institute admission forms. These representatives would advertise Pagalguy.com to people coming to buy forms.

 7.      Start a 24 hours pre-recorded internet radio channel.

 8.      Advertising through SIFYs chain of cyber cafes. They advertise websites at the time of users logging in for a nominal charge.